YouTube’s New Interactive Layer & Adobe in ChatGPT
YouTube’s prompt-to-play chapter and Adobe’s plan to solve your desktop chores inside ChatGPT.
YouTube Playables: A New Way to Create
YouTube is expanding its ecosystem by introducing Playables Builder, a prototype tool powered by Gemini. This move pushes the interactive layer on the platform into the gaming sector, allowing creators to build engaging experiences that live inside the site for creators’ audiences to play.
Multimodal Prompting: Using Gemini’s multi-modal capabilities, creators can build these experiences using natural language, images, or video clips as a starting point.
Audio and Game Logic Generation: The tool goes beyond visuals, allowing for the generation of sound effects and the complex underlying logic of the games, which is where it really shines.
Expanding Audience Engagement: This opens up a massive toolkit for audience participation. Creators can now prompt interactive games that relate directly to their video content. On top of that, audiences can duplicate anyone else’s game and remix it to their liking.
Zero-Friction Access: These Playables are designed to be played on both desktop and mobile without requiring any downloads or leaving the YouTube app.
The tool was extremely engaging to work with and offered an awesome glance into the future of creating interactive experiences.
You can check out my games, Xeno Rancher and Cosmic Cookout, which are live on Playables now!
Also, check out my video for more insight into the ideation & creation process behind these games:
YouTube vs Roblox – The UGC Battle
This move represents a strategic shift in the user-generated content landscape. For years, Roblox has been the workshop for interactive creator-built games, while YouTube was the amplifier where games were recorded and watched alongside most other video content. However, as the barriers to creation blur, YouTube is blending the interactive layer into its own feed.
While Roblox remains a heavyweight with a deep economic ecosystem, YouTube’s advantage is zero friction. You don’t need to open a separate app or learn complex studio software; you can prompt an experience into existence where your audience already lives. Moving us toward a world where watching a video is just one part of creator-led content.
Adobe Inside ChatGPT: The Creative Partner Evolution
Adobe is expanding its workflow options by embedding tools directly into ChatGPT. This moves beyond simple AI media generation and into more professional, non-destructive control.
Photoshop as your Orchestra
You can now upload an image to ChatGPT and use natural language to command Photoshop’s professional engine.
Fine-Tuned Control: It offers sliders to dial in the perfect look, ensuring you have the final say on the output.
Non-Destructive Edits: Whether it’s making a subject pop or adding a long-exposure effect, the tool works intelligently with layers and effects without destroying original pixels.
You’re the conductor. Photoshop is the orchestra.
Solving Desktop Chores in a Single Thread
The integration allows you to move between different creative tasks within a single chat thread.
Acrobat: You can merge multiple PDFs (like scripts and proposals), reorder pages, and compress files for email through simple prompts.
Express: Use those documents as context to have Express find social media templates and generate a first pass of copy.
Cross-Tool Harmony: You can use Photoshop to remove backgrounds from headshots and drop them directly into an Express design for a social post—all in the web.
The Big Picture: Agentic Creativity 🔭
We are shifting from AI as a generator to AI as a creative partner that can execute complex tasks across professional applications. By removing the need to dig through endless menu options or learn an entire game engine, the barrier between a creative idea and its execution is effectively disappearing.
A Special Thanks
I want to extend a massive thank you to both YouTube and Adobe for providing early access to these tools and for sponsoring this exploration. Seeing how Playables and Adobe are evolving to empower creators has been an incredible experience.
If you found this useful, share it with fellow reality mappers. The future’s too interesting to navigate alone.
Cheers, Bilawal Sidhu
https://bilawal.ai